8/3/2023 0 Comments Popstarter cover art files![]() Think about colourĬreative use of colour is a great way of making your podcast artwork stand out. The brand already had a vivid colour palette so we lent on this to create a simple, eye-catching design, it even allowed us to create episodic versions that look great in Spotify. Unleashed.‘ we made for Achieve Breakthrough. We took this simple approach for the podcast ‘ Ambition. Luckily there’s a few good online tools to test out what your podcast artwork looks like at every conceivable size, like this one from OnlyPod. Avoiding the use of too many colours or overly-intricate designs.Avoiding intricate fonts which could be hard to read, large or small.Whatever design you choose, make sure it looks as good and attention grabbing at the smallest size as it does at the largest size, that means: Which leads us to the other important factor…. The reason the size is so important is so that it scales well, your podcast artwork may be displayed as small as tiny square in a push notification, or full size on a large display. ![]() There’s more to check out in Apple’s online guide, and remember things change quickly in podcasting so it’s worth keeping up to date with. Size and file type are the big ones to get right, Apple recommend: Apple, which is still the predominant listening platform has a set of requirements and best practices, which apply to Google Podcasts, Spotify and every other platform too. There’s a few fundamentals you need to get right, regardless of the creative. Once you’ve nailed your format and you know who your audience is, what your podcast is all about, what stories you’re going to be telling and what your podcast stands for, you can use this knowledge to start getting creative. When we’re working with brands and podcasters, we’re having conversations about what the podcast might ‘look like’ during our strategy sessions. What does your podcast artwork say about your podcast?įor this reason, try not to leave your artwork as an afterthought. Your podcast artwork is the first thing a potential listener will see in their podcast app, in a review, or a share via social media so it’s so important to come at this from their point of view. Your artwork is your calling card so think about the listener you want to attract ( find out why that single listener is so important here). We’ll also inspire you with examples of some of the best ones out there. In this post we’ll go through the most important things you need to consider when it comes to your podcast’s artwork, or more accurately, it’s visual identity, whether you’re creating it yourself, or briefing a designer. ![]() Your podcast artwork should grab attention, stand out from the crowd, make your listener think ‘ hey that podcast is talking to me’, it should pop!įor a lot of brands and podcasters alike, producing a podcast is a big investment in both time and money so when it comes to creating a visual presence it makes a lot of sense to get it right, it’s most likely the first engagement anybody will have with your podcast. Think of your podcast artwork as your book on the shelf (when we still had bookshops) or your album sleeve on display (when we still had record stores). ![]()
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